Colorado's Camden Dempsey Pitches $200K Business Venture to Deion Sanders & Teammates – A Story of Athlete Entrepreneurship

Colorado long-snapper Camden Dempsey rehearses a $200K business pitch for Coach Deion Sanders' team, showcasing NCAAF's growing focus on player development beyond football.

Athlete Turned Entrepreneur: Colorado's Unconventional Team Meeting

In a scene more reminiscent of Shark Tank than a typical NCAAF team meeting, Colorado Buffaloes long-snapper Camden Dempsey commanded his teammates' attention with a business pitch that could net his startup $200,000.

The VerEstate Title Pitch Session

Dempsey, who recently launched digital title insurance company VerEstate Title, received a priceless opportunity when Coach Deion Sanders transformed a routine team meeting into an impromptu business incubator. The Pro Football Hall of Famer didn't just observe—he actively coached Dempsey through presentation refinements:

  • "Work the room—make eye contact with three different teammates"
  • "Your energy should match your slides' importance"
  • "Pause after key points to let them resonate"

📈 By the Numbers:
• 200K - Potential deal value
• 54M - Sanders' contract extension
• 6'2" - Dempsey's commanding presence

Prime Time's Professional Development Philosophy

Sanders' approach goes beyond football fundamentals. His team meetings regularly feature:

  • Celebrity guest speakers (Denzel Washington attended previously)
  • Life skill workshops
  • Business pitch opportunities

"We don't just develop professional athletes—we develop professionals," Sanders emphasized after Dempsey's presentation drew thunderous applause from teammates.

The Bigger Picture in College Sports

This incident highlights the evolving role of NCAAF programs in athlete development:

  1. Entrepreneurship training becoming as crucial as playbook study
  2. Transferable skills being prioritized alongside athletic performance
  3. NIL era opportunities creating new pathways for player development

🚨 Breaking Tradition: While most programs focus solely on football skills, Sanders' Colorado continues redefining player development—one business pitch at a time.

"Thanks @DeionSanders for the opportunity! Amazing coach, mentor AND businessman!" - Camden Dempsey's tweet following the session

What to Read Next

Bryce Underwood's First Major Test: Can He Join the Elite Freshman QB Club?
NCAAF

Bryce Underwood's First Major Test: Can He Join the Elite Freshman QB Club?

Michigan's Bryce Underwood faces his first major test against Oklahoma. Can he join the ranks of elite freshman QBs like Jalen Hurts and Brock Purdy?

Week 2 NCAAF Showdowns: Freshman QBs, Rivalries, and Group of 5 Battles
NCAAF

Week 2 NCAAF Showdowns: Freshman QBs, Rivalries, and Group of 5 Battles

Week 2 of NCAAF brings thrilling matchups, including freshman QBs facing tough tests, the return of historic rivalries, and pivotal Group of 5 battles.

NCAAF Week 2 Showdown: Quarterback Battles, Rivalry Clashes, and Key Insights
NCAAF

NCAAF Week 2 Showdown: Quarterback Battles, Rivalry Clashes, and Key Insights

Dive into the excitement of NCAAF Week 2 with a focus on quarterback performances, intense rivalry games, and expert insights on key matchups.

Bryce Underwood: Michigan's Rising Star Quarterback Poised for a Breakout Season
NCAAF

Bryce Underwood: Michigan's Rising Star Quarterback Poised for a Breakout Season

Bryce Underwood, Michigan's top freshman quarterback, is already making waves with his exceptional talent and work ethic. Learn why he's compared to Trevor Lawrence and how he’s leading the Wolverines into a top-20 clash against Oklahoma.

Rising Stars: Tracking the Impact of True Freshman Quarterbacks in NCAAF Week 1
NCAAF

Rising Stars: Tracking the Impact of True Freshman Quarterbacks in NCAAF Week 1

Explore the debut performances of four standout true freshman quarterbacks in NCAAF Week 1, their stats, and future potential.

Mizzou vs. Kansas: The Historic Rivalry Reignites on the Football Field
NCAAF

Mizzou vs. Kansas: The Historic Rivalry Reignites on the Football Field

The intense Mizzou-Kansas football rivalry returns with a historic matchup, reigniting decades of animosity and thrilling moments on the field.

NCAAF Week 2 Betting Insights: Key Matchups and Bold Predictions
NCAAF

NCAAF Week 2 Betting Insights: Key Matchups and Bold Predictions

Explore expert betting insights and key matchups for NCAAF Week 2, including Iowa State vs. Iowa and UCLA vs. UNLV.

NCAAF 2025: Manning and Belichick Face the Heat After Disappointing Debuts
NCAAF

NCAAF 2025: Manning and Belichick Face the Heat After Disappointing Debuts

Arch Manning and Bill Belichick face intense scrutiny after underwhelming performances in their NCAAF 2025 season openers.

Cal Football Introduces 'The Black Bear' Section: A New Era for East Bay Football Fans
NCAAF

Cal Football Introduces 'The Black Bear' Section: A New Era for East Bay Football Fans

Cal Football announces the 'Black Bear' section, a dedicated area for fans in the south end zone, inspired by the iconic Raiders' Black Hole fan group.

NCAAF Power 4 Struggles: Alabama's Rolled Tide and Other Week 1 Disappointments
NCAAF

NCAAF Power 4 Struggles: Alabama's Rolled Tide and Other Week 1 Disappointments

Explore the Week 1 struggles of NCAAF's Power 4 teams, including Alabama's surprising loss and other notable disappointments in the season opener.

Oklahoma Sooners Bet Big on John Mateer and Ben Arbuckle to Revamp Offense in 2025
NCAAF

Oklahoma Sooners Bet Big on John Mateer and Ben Arbuckle to Revamp Offense in 2025

Oklahoma Sooners aim to revitalize their offense with the dynamic duo of QB John Mateer and OC Ben Arbuckle in the 2025 NCAAF season.

NCAAF Week 1 Recap: Top 25 Teams' Performances and What's Next
NCAAF

NCAAF Week 1 Recap: Top 25 Teams' Performances and What's Next

A comprehensive recap of NCAAF Week 1, highlighting the top 25 teams' performances, key stats, and upcoming matchups.

Belichick's UNC Debut Ends in Historic Defeat: TCU's Dominance in Week 1 NCAAF Showdown
NCAAF

Belichick's UNC Debut Ends in Historic Defeat: TCU's Dominance in Week 1 NCAAF Showdown

Bill Belichick's first game as UNC head coach ended in a record-breaking 48-14 loss to TCU, marking the most points ever allowed by a Belichick-led team.

Week 2 NCAAF Showdown: Michigan vs. Oklahoma and Top Matchups to Watch
NCAAF

Week 2 NCAAF Showdown: Michigan vs. Oklahoma and Top Matchups to Watch

Get the latest betting lines, FPI predictions, and in-depth analysis for Week 2 NCAAF games, including the highly anticipated Michigan vs. Oklahoma showdown.

Heisman Trophy Race Heats Up: Betting Insights and Key Performances After Week 1
NCAAF

Heisman Trophy Race Heats Up: Betting Insights and Key Performances After Week 1

Explore the latest shifts in Heisman Trophy odds and key performances after Week 1 of NCAAF, including insights on Garrett Nussmeier and Arch Manning.

Load More

We use essential cookies to make our site work. With your consent, we may also use non-essential cookies to improve user experience and analyze website traffic. By clicking "Accept," you agree to our website's cookie use as described in our Cookie Policy.